Hello all, here’s some articles to warm you up this week:
LinkedIn have released new share buttons which you can put on your website and let visitors share out content on LinkedIn. Very useful if you want to promote your content through LinkedIn.
The majority of organisations are beginning to realise that engaging in conversation with their customers is important but what they haven’t realised is that internal conversation with their employees is just as important. This article outlines the changes required within the organisation to benefit from this rapidly changing business world we’re operating in.
If your website is a good source for business you should really go beyond the basics of analytics and do in depth analysis of your traffic. This article talks about setting up custom reporting in Google Analytics to perform scent analysis. Scent is the keywords or concepts someone is looking for when the arrive on your landing page. You want people to arrive and think that the page is actually about what they were looking for. If it’s not then they will disappear off the page. Once they have decided to give your page a little bit of attention then you need to provide them with relevant information to keep them engaged.
1. Put information information on your website above the fold.
Above the fold is what web users see before they start to scroll but what most people don’t realise is that most people don’t scroll and if they do they are less likely to read the content below the fold in detail. The following chart (from Jakob Nielsen) should make you reconsider how the information is laid out in your site. The summary is that 80% of users read content above the fold.
Ingage are running a 1 day conference about marketing your business online, I’m doing the LinkedIn Session. Check it out.
Optimum results are running their second free seminar around the topic of 30 actions to improve their business. This is on to-morrow in Dundalk.