I’m a guest blogger for the 2 day event on social media for the enterprise in the Olympia in London commencing on the 15th of March. It’s a great event with a fantastic line up and well worth a visit. If you’re an enterprise and want to understand how social media will effect how you do business then make sure to book your ticket.

The event covers social media strategies for the enterprise, CRM, enterprise bookmarking, Wikis, enterprise social software, knowledge management and internal community building.

There’s a lot of talk about social media marketing but social media and social business is so much more. There are many case studies that demonstrates how effective social networking and collaboration tools can be in the enterprise and for your customers. For example, Charles Schwab recently implemented a trial social networking platform amongst 10,000 of their traders and seen that by setting up this community and encouraging engagement the average number of trades went from 200 to over 350 with a resulting revenue increase of several million. They are now going to roll this out to all their customers.

The Bank of America implemented a social network platform to support their business customers and there was so much interaction their Google ranking went up significantly for terms they normally paid for with Google adwords. They were able to switch off Google Adwords for these keywords and saved several million dollars per year.

Registration and networking starts at 8 AM on March the 15th. If you’re heading along make sure to say hello, if you can’t make it I’ll be blogging throughout the event.