Comments on: Ryanair getting social with their passengers! http://www.razorcoast.com/ryanair-social-media?utm_source=rss&utm_medium=rss&utm_campaign=ryanair-social-media Tue, 17 Jan 2012 15:41:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Ian Cleary http://www.razorcoast.com/ryanair-social-media#comment-48 Ian Cleary Mon, 12 Apr 2010 16:30:15 +0000 http://razorcoast.com/?p=1368#comment-48 Thanks Una, I can imagine there will be lots of moderation of comments so you won't see too much negativity! Thanks Una, I can imagine there will be lots of moderation of comments so you won’t see too much negativity!

]]> By: una http://www.razorcoast.com/ryanair-social-media#comment-47 una Mon, 12 Apr 2010 14:08:31 +0000 http://razorcoast.com/?p=1368#comment-47 The viral effect of facebook has been proven, if harnessed smartly. The question again is what Ryanair is looking to achieve - a private community denotes selectivity and control on their part; however, as a company that tends to shoot from the hip and generally relishes negativity, this may be an initial 'dip' into the social network pond. Will be interesting to watch and see (albeit allowing for their PR spin on this). The viral effect of facebook has been proven, if harnessed smartly. The question again is what Ryanair is looking to achieve – a private community denotes selectivity and control on their part; however, as a company that tends to shoot from the hip and generally relishes negativity, this may be an initial ‘dip’ into the social network pond. Will be interesting to watch and see (albeit allowing for their PR spin on this).

]]> By: Ian Cleary http://www.razorcoast.com/ryanair-social-media#comment-46 Ian Cleary Wed, 31 Mar 2010 14:00:10 +0000 http://razorcoast.com/?p=1368#comment-46 Hi Richard, Thanks for the feedback. I agree 100%. They should be on Facebook with 400 million other people. As a big brand they will get some followers but nothing compared to what they could achieve on Facebook. Ian Hi Richard,

Thanks for the feedback. I agree 100%. They should be on Facebook with 400 million other people. As a big brand they will get some followers but nothing compared to what they could achieve on Facebook.

Ian

]]> By: Richard Palmer http://www.razorcoast.com/ryanair-social-media#comment-45 Richard Palmer Wed, 31 Mar 2010 13:40:27 +0000 http://razorcoast.com/?p=1368#comment-45 That depends on the purpose of the community. Start a private community to gather feedback from selected individuals in order to enhance Ryanair's service and offering, great. But we're talking 20 odd people carefully selected as a typical demographic and with a clear objection in mind. Anything beyond that, an absolute waste of time. There is a reason that Facebook's growth has mirrored MySpace & Bebo's fall - too many platforms doing the same thing. Why would I use MySpace when my friends are on Facebook. The same applies here, why would I join a private community, unless the offers on flights are incredible, and even then I wouldn't engage with Ryanair. It's the usual scenario of jumping on the Social Media band wagon before any real thought process has been carried out. That depends on the purpose of the community. Start a private community to gather feedback from selected individuals in order to enhance Ryanair’s service and offering, great. But we’re talking 20 odd people carefully selected as a typical demographic and with a clear objection in mind. Anything beyond that, an absolute waste of time. There is a reason that Facebook’s growth has mirrored MySpace & Bebo’s fall – too many platforms doing the same thing. Why would I use MySpace when my friends are on Facebook. The same applies here, why would I join a private community, unless the offers on flights are incredible, and even then I wouldn’t engage with Ryanair. It’s the usual scenario of jumping on the Social Media band wagon before any real thought process has been carried out.

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