Will Television embrace the social world we live in?
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[singlepic id=46 w=320 h=240 float=left] Broadcasting advertisements on TV to potential consumers does not have the same impact as it used to. People now are smarter, don’t want the obtrusion of the advertisements and now also have the technology just to skip over them. So what are the TV stations going to do if …
Pepsi says goodbye to the superbowl in favour of social media
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[singlepic id=45 w=320 h=240 float=left] The superbowl is the championship game in the national football league in the US, the premier American football league. Exclusive television broadcast rights rotate amongst 3 of the 4 major American television networks and because of its high viewership advertising time is the most expensive of the year. This year [...]
Ideas Campaign – Harnessing the power of the crowd
Posted in Social Media | 2 Comments
A good friend of mine, Neil o’Toole, sent me on an article in the Guardian which talks about a 1 million pound competition created by the Tories party for a company to come up with a product that will be used to collect ideas from the Public to solve “common problems”. This is great …
What’s your filing system like for the web?
Posted in Social Media | 7 Comments
[singlepic id=37 w=320 h=240 float=right] When I come across interesting information on the web I quite often want to save a link to this and index it so I can easily find it again. One of the most popular tools to use is Delicious. It’s a social bookmarking tool where you bookmark the information …
Social Media for the Tourism Industry
Posted in Social Media | 2 Comments
Last week I was presenting about social media for the tourism industry at a Failte Ireland seminar in Athlone. I was the last person to present on the second day, straight after lunch (lucky me!!). This was probably the most challenging time to present and the concern was that a lot of people may not [...]
LinkedIn Top 10 Tips
Posted in LinkedIn, Social Media | 1 Comment
Clarion Hotel Social Media Seminar – LinkedIn tips from RazorCoast Last night I gave a presentation at the social media seminar organised by the Clarion Hotel in the IFSC. The turnout and buzz in the room was excellent with over 100 people. It’s great to see that companies are starting to realise how beneficial …
Twitter integration with your Facebook business page
Posted in Facebook, Social Media, Twitter | 9 Comments
This article shows you how to set up twitter as a feed within your facebook business page so users will see your latest tweets without having to go directly to twitter. 1). Save the RSS Feed Go to search.twitter.com and click on the advanced button. In this section in the ‘From’ field put in the [...]
Is Social Media A Fad?
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This video is a promotional video I came accross on a blog. It was put together to promote a book called socialnomics. The book claims to outline the key to social media success. I haven’t read the book yet but it’s on the list. Anyway, here’s the video make up your own mind if …
Connector, Maven or Salesman?
Posted in Social Media, Social Networking | No Comments
In Malcom Gladwell’s excellent book the Tipping Point there is a very interesting chapter called ‘The Law of the few’ which is very important from a social media perspective. He argues that there are 3 types of people that are useful for spreading ideas through word of mouth. Connectors – A …
Social Influence Marketing – The Third dimension of marketing
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With the rapid rise of the use of social media a new form of marketing has appeared. Rather than marketing people being in control and blasting a message out to customers that are not interested in listening, social influence marketing (SIM) is taking over. This is about consumers marketing to consumers. They …