30
Jan 2010
Will Television embrace the social world we live in?
Posted in Social Media | No Comments
[singlepic id=46 w=320 h=240 float=left] Broadcasting advertisements on TV to potential consumers does not have the same impact as it used to. People now are smarter, don’t want the obtrusion of the advertisements and now also have the technology just to skip over them. So what are the TV stations going to do if …
13
Jan 2010
Pepsi says goodbye to the superbowl in favour of social media
Posted in Social Media | No Comments
[singlepic id=45 w=320 h=240 float=left] The superbowl is the championship game in the national football league in the US, the premier American football league. Exclusive television broadcast rights rotate amongst 3 of the 4 major American television networks and because of its high viewership advertising time is the most expensive of the year. This year [...]